I specialize in
I specialize in
UX Research
UX Research
UX Research
Interactive Prototyping
Interactive Prototyping
Interactive Prototyping
Usability Testing
Usability Testing
Usability Testing
Design Systems
Design Systems
Design Systems
Information Architecture
Information Architecture
Information Architecture
Hi, I’m Ammar
A Systematic, organized and structured Product Designer
A Systematic, organized and structured
Product Designer
A Systematic, organized and structured
Product Designer
I also help design teams mature
I also help design teams mature
Beyond your typical design craft, I build Design Systems, champion Design Operations, and facilitate Design Sprints.
Beyond your typical design craft, I build Design Systems, champion Design Operations, and facilitate Design Sprints.
Design Systems
I built multiple comprehensive design systems utilized by over 8 designers and numerous developers across 3 distinct domains.
These systems streamline workflows, ensure consistency in design and development, and significantly enhance cross-team collaboration.
Ultimately design systems serve the business and the users by reducing idea-to-dev turnaround time. Which in turn allows product teams to design the most user-focused solutions.
I built multiple comprehensive design systems utilized by over 8 designers and numerous developers across 3 distinct domains.
These systems streamline workflows, ensure consistency in design and development, and significantly enhance cross-team collaboration.
Ultimately design systems serve the business and the users by reducing idea-to-dev turnaround time. Which in turn allows product teams to design the most user-focused solutions.
Design Ops
Streamlined team workflows, enhance collaboration, and ensure smooth handovers within the product cycle.
Organized design teams deliver cohesive, high-quality designs more efficiently, ultimately boosting productivity and impact.
Standardized workflows enable faster iteration cycles, reduce design overhead and free up designers to focus on solving user problems and driving innovation.
Streamlined team workflows, enhance collaboration, and ensure smooth handovers within the product cycle.
Organized design teams deliver cohesive, high-quality designs more efficiently, ultimately boosting productivity and impact.
Standardized workflows enable faster iteration cycles, reduce design overhead and free up designers to focus on solving user problems and driving innovation.
Mentor & Lead
Every designer has a unique creative perspective. I strive to empower that creativity by facilitating ownership and encouraging exploration.
I teach Advanced Figma Skills and Pragmatic Design Thinking in hands-on workshops that equip designers to move faster and design at scale.
By leading through guidance and support, I’ve helped shape a design culture that consistently delivers stronger user experiences and measurable business results.
Every designer has a unique creative perspective. I strive to empower that creativity by facilitating ownership and encouraging exploration.
I teach Advanced Figma Skills and Pragmatic Design Thinking in hands-on workshops that equip designers to move faster and design at scale.
By leading through guidance and support, I’ve helped shape a design culture that consistently delivers stronger user experiences and measurable business results.
Projects
Fintech
Fintech
Market Research
Market Research
Prototyping
Prototyping
User Testing
User Testing
Takka (BNPL)
Takka (BNPL)
Behance
From 0 to 1 - we designed a full BNPL application with a prepaid purchasing card and advanced features. From market research and benchmarking to prototyping and testing. My key challenge was how to simplify the legal process of the Shareea Compliant financing service.
Financing services and apps are legally intensive however the digitization of these services is meant to facilitate customer access. I stared researching existing market solutions and target user pain points from these solutions. I then collaborated with the client to brainstorm the simplest user flows and promote their unique features.
After prototyping I conducted task-based user tests to validate our hypotheses and flows. Then I followed with iterations of refinements to complete streamline the process.
From 0 to 1 - we designed a full BNPL application with a prepaid purchasing card and advanced features. From market research and benchmarking to prototyping and testing. My key challenge was how to simplify the legal process of the Shareea Compliant financing service.
Financing services and apps are legally intensive however the digitization of these services is meant to facilitate customer access. I stared researching existing market solutions and target user pain points from these solutions. I then collaborated with the client to brainstorm the simplest user flows and promote their unique features.
After prototyping I conducted task-based user tests to validate our hypotheses and flows. Then I followed with iterations of refinements to complete streamline the process.
Ethnographic Research
Ethnographic Research
Dashboard
Dashboard
App Design
App Design
Sanad (FMCG Distributer)
Sanad (FMCG Distributer)
This regional leader had a purely analogue operation flow from receiving customer orders to warehouse fulfillment and delivery tracking. My team was tasked to digitize this operation process. We started with an on ground ethnographic study and designed a suite of apps and a dashboard to help track orders to fulfillment.
I mapped out the full operation flow in a service blueprint then brainstormed with the team key areas of opportunity as well as operational considerations that our client had to take.
Considering these areas of opportunity along with the delivery agents’ user journey, I wireframed and prototyped an order processing and tracking app as well as the accompanying dashboard to simplify the delivery flow. `
This regional leader had a purely analogue operation flow from receiving customer orders to warehouse fulfillment and delivery tracking. My team was tasked to digitize this operation process. We started with an on ground ethnographic study and designed a suite of apps and a dashboard to help track orders to fulfillment.
I mapped out the full operation flow in a service blueprint then brainstormed with the team key areas of opportunity as well as operational considerations that our client had to take.
Considering these areas of opportunity along with the delivery agents’ user journey, I wireframed and prototyped an order processing and tracking app as well as the accompanying dashboard to simplify the delivery flow. `
F&B
F&B
Design Thinking
Design Thinking
Journey Mapping
Journey Mapping
Product Design
Product Design
Design Thinking Challenge
Design Thinking Challenge
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View In Figma
Skills
User Research & Benchmarking
User Research & Benchmarking
I Identify key user journeys and pain points using Benchmarking, User Research and On-Ground Ethnographic studies.
I Identify key user journeys and pain points using Benchmarking, User Research and On-Ground Ethnographic studies.
Interactive Prototyping
Interactive Prototyping
Whether user testing or simply presenting an idea to stakeholders, polished prototypes elevate the design.
Whether user testing or simply presenting an idea to stakeholders, polished prototypes elevate the design.
User Testing
User Testing
I validate my design hypothesis by running user tasks. The applied method varies depending on need and context.
I validate my design hypothesis by running user tasks. The applied method varies depending on need and context.
Interaction Design
Interaction Design
My diverse experience across industries and platforms taught me interaction patterns for different use contexts.
My diverse experience across industries and platforms taught me interaction patterns for different use contexts.
Information Architecture (OOUX)
Information Architecture (OOUX)
I use a mix of Object Oriented UX and traditional mapping methods to establish context-specific architecture.
I use a mix of Object Oriented UX and traditional mapping methods to establish context-specific architecture.
Design Strategy & Business Alignment
Design Strategy & Business Alignment
Design maturity starts with design strategy and grows by aligning design goals with business goals.
Design maturity starts with design strategy and grows by aligning design goals with business goals.
Contact me
elamir.ammar@gmail.com
elamir.ammar@gmail.com
+20 114 200 30 66
+20 114 200 30 66
+1 647 697 2543
+1 647 697 2543
in/ammarelamir
in/ammarelamir
@elamir3mmar
@elamir3mmar
@ammarelamir
@ammarelamir